Posts Tagged ‘switched on’

Switched On: The 2009 Switchies
Each week Ross Rubin contributes Switched On, a column about consumer technology.

As we move into 2010, Switched On is proud to present the Saluting Wares Improving Technology's Contribution to Humanity awards, also known as The Switchies, where innovative devices are sorted into categories and presented trophies by their secretly seething jealous contemporaries. This year marks the fourth annual Switchies, which are decided based on a rigorous examination of the opinion of me, and does not reflect the opinion of Engadget or its editors. For that honor, nominees will need to win an Engadget Award. Let's roll out the red carpet then.

The "Sharing is Caring" and the Product of the Year Award
goes to the Seagate DockStar, which uses PogoPlug technology from Cold engines. Like the original and recently upgraded PogoPlug device, the DockStar attacks what has been the thorny NAS market with an inexpensive device that allows easy sharing of photos and other files, eliminating tedious uploading. Honorable Mention goes to the Axentra HipServ-powered Netgear Stora, which offers many of the features of Windows Home Server at a fraction of the price of many products using that operating system.

The "Phone So Good It's Smart" Award for Best New Smartphone goes to the Palm Pre, which debuted the well-conceived and elegant webOS. The hardware still needs to match the software with larger screens and a faster processor, but in many ways webOS feels like what the iPhone OS wants to be when it grows up. Honorable Mention goes to the Motorola Droid, which saw a revamped Android paired with a disappointing keyboard, but showed that Motorola is climbing back into the game.

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Switched On: The 2009 Switchies originally appeared on Engadget on Fri, 01 Jan 2010 19:30:00 EST. Please see our terms for use of feeds.

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Switched On: Multi-room music’s rocket ride
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Multi-room music has a long history as the province of the wealthy, the corporate, and those with the forethought to build or buy new construction with the structured wiring to support it. But over the past few years a number of companies have tried various wireless technologies to bring multi-room music closer to the masses. Some companies have used proprietary wireless systems while others have used WiFi, and yet others have tried both approaches in different products at different times.

Those approaches, though, now face competition from a new ingredient brand called Rocketboost. While it may sound like a powdered nutritional supplement that Jamba Juice adds to smoothies, Rocketboost uses the second generation of a wireless audio technology dubbed AudioMagic 2G, which developer Avnera claims is the first multipoint to multipoint HD wireless audio platform. Indeed, AudioMagic 2G can support up to five sources and nine receivers -- significantly shy of Sonos's 32 zones, but enough to cover many homes. Each Rocketboost receiver has, at minimum, a button to cycle through active sources, and the standard also supports displays that would enable more flexibility in source selection, particularly AudioMagic 2G has a data channel for sending information about a source and the content it is playing.

Continue reading Switched On: Multi-room music's rocket ride

Switched On: Multi-room music's rocket ride originally appeared on Engadget on Wed, 23 Dec 2009 17:29:00 EST. Please see our terms for use of feeds.

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Switched On: Multi-room music’s rocket ride
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Multi-room music has a long history as the province of the wealthy, the corporate, and those with the forethought to build or buy new construction with the structured wiring to support it. But over the past few years a number of companies have tried various wireless technologies to bring multi-room music closer to the masses. Some companies have used proprietary wireless systems while others have used WiFi, and yet others have tried both approaches in different products at different times.

Those approaches, though, now face competition from a new ingredient brand called Rocketboost. While it may sound like a powdered nutritional supplement that Jamba Juice adds to smoothies, Rocketboost uses the second generation of a wireless audio technology dubbed AudioMagic 2G, which developer Avnera claims is the first multipoint to multipoint HD wireless audio platform. Indeed, AudioMagic 2G can support up to five sources and nine receivers — significantly shy of Sonos’s 32 zones, but enough to cover many homes. Each Rocketboost receiver has, at minimum, a button to cycle through active sources, and the standard also supports displays that would enable more flexibility in source selection, particularly AudioMagic 2G has a data channel for sending information about a source and the content it is playing.

Continue reading Switched On: Multi-room music’s rocket ride

Switched On: Multi-room music’s rocket ride originally appeared on Engadget on Tue, 22 Dec 2009 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: Apple’s song remains the same
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Lala's business model of selling and hosting digital music was a complete abhorrence to an innovative music startup -- named Lala. When the site launched, it was a CD trading service that held up the integrity of the album and the virtues of physical content ownership in an online music market of single-track downloads and subscription-based music rentals. To its trade-by-mail CD service, Lala added CD sales, playlist creation, and for a short time even owned a former broadcast radio station. It had to ultimately scale back, though, on what would have been its most audacious move, giving away full streaming of the major labels' catalog -- all in the name of driving song purchases.

Lala's shifting strategies through the years may have led many to think that its recent acquisition by Apple would represent radical changes to Apple's music approach. Lala lives on a Web page, streams from the cloud, and gives users, including Google search users, one full free play of any song in its library. But Lala's business model was always, at its core, more like iTunes' than any number of streaming music companies -- from the custom radio of Pandora to the subscription downloads of Rhapsody. Those services, however, have long been better at Apple at fostering music exploration when compared with iTunes' 30-second samples.

Continue reading Switched On: Apple's song remains the same

Switched On: Apple's song remains the same originally appeared on Engadget on Tue, 08 Dec 2009 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: The TV is personal again
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The short history of digital content includes several examples of on-the-go services like Audible and Slacker that were started out on own devices before expanding to others, But FLO TV, which started its service on handsets from Verizon and then AT&T, has gone the other way. After being stalled by the digital TV transition delay that held up spectrum it needed to launch and expand service in several markets, FLO TV has launched a dedicated $250 device, the HTC-branded Personal Television, even as it seeks to expand the number of handsets supporting its receiver.

Like a Kindle, iPod nano, or Flip camcorder, the pocketable Personal TV has a straightforward, optimized purpose. And for technophiles who live in a world of Hulu, TV-on-DVDs and Apple TV, it recalls a simpler time when TV content and device were an integrated pair. Turn on the device, press a GPS-style safety disclaimer, and you're watching TV. Apart than power and volume/mute controls, it has only a single front-mounted button brings up the electronic programming guide, which can be navigated by touching and swiping its 3.5-inch touchscreen. A laptop battery-style power status button lights up a series of LCDs to let you know how much charge is left in the device.

Continue reading Switched On: The TV is personal again

Switched On: The TV is personal again originally appeared on Engadget on Thu, 03 Dec 2009 19:30:00 EST. Please see our terms for use of feeds.

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Switched On: Chrome’s shine could blind Android
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

It's been a year of milestones for Android in the U.S. The number of handsets with the Google-developed software has grown from one to eight. Three of the four major national carriers, including Verizon Wireless, the country's largest, now offer Android phones. HTC's Hero and Motorola's CLIQ have shown how Android supports customization by manufacturers. And the Motorola Droid has marked the debut of Android 2.0.

When the T-Mobile G1 was launched, Switched On discussed Google's growing rivalry with Apple. But now Google itself an even more formidable threat to the Android than Apple or even Microsoft. Growing out of the group that created the Chrome browser, Google's Chrome OS creates a relatively lightweight layer of hardware management code primarily for the purpose of running one native app, the Chrome browser. While Chrome OS can take advantage of local processing and resources, the OS foregoes local applications, citing a need to preserve speed, security and simplicity.

Continue reading Switched On: Chrome's shine could blind Android

Switched On: Chrome's shine could blind Android originally appeared on Engadget on Tue, 24 Nov 2009 18:30:00 EST. Please see our terms for use of feeds.

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Switched On: Where the Withings are
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

There is a sleek new Wi-Fi tablet on the market that is only 0.9 inches thick, gets months of battery life from four AAA batteries and is so durable that its manufacturer encourages users to regularly step on it. After all, it's a scale -- the Withings WiFi Body Scale.

The market for Internet-connected fitness gadgets has come a long way since 2000, when SportBrain introduced a pedometer that used a modem-equipped docking base to upload physical activity records. The past few years have seen products for fitness enthusiasts such as the Garmin's ForeRunner watches and the Nike+ system for iPod, but they are now migrating to more casual personal data nerds. Recent tech products like the Fitbit (a modern-day reworking of the SportBrain) can measure your activity throughout the day and night and the Neo Personal Sleep Coach can provide detailed reports on your sleep patterns. But all these products digitally measure efforts at healthier living -- few have digitally measured results.

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Switched On: Where the Withings are originally appeared on Engadget on Tue, 17 Nov 2009 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: Next steps toward the IP tuner
Switched On: The next step toward the IP tuner

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.
Five years ago, the first Switched On talked about the growing coziness between the iPod photo and video. Today, of course, the iPod and many other portable media players have embraced digitally-distributed video, yet the TV itself remains on the cusp of IP content distribution. But TV manufacturers that still shudder when they think of the WebTV experience of 1996 need to get their heads out of their modem ports. For the sake of video choice, it's time to support the broadband web of 2009 on TVs.

As we inch closer to the 2010 Consumer Electronics Show in January, we come upon the first anniversary of the wedding between television sets and the internet. While there were internet-enabled televisions before last year from HP and others, the online-enabled sets from Sony, Panasonic, Samsung and Vizio marked the real embrace of IP. And it wasn't just about the hardware -- the software included Yahoo's widget architecture and Netflix streaming movies.

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Switched On: Next steps toward the IP tuner originally appeared on Engadget on Wed, 11 Nov 2009 19:30:00 EST. Please see our terms for use of feeds.

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Switched On: Developing a sense of rumor
We're proud to congratulate Ross Rubin (@rossrubin) on five years of Switched On, a column about consumer technology. Check out the first-ever Switched On right here -- we're looking forward to five more years!
Good morning, students. My name is Dr. John Fleming and I welcome you all to MKTG 503: Fictional Technology Product Development. Hopefully, you've all fulfilled the prerequisites to this class, MTG 324: New Product Development and any accredited undergraduate Government class in plausible deniability. As your professor this semester, I'd like to provide a brief overview of the material we will be covering in the emerging field of developing and marketing products that generate incredible amounts of media attention and consumer interest but do not actually exist.

Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ignore these goals and create figments that have incredible gee-whiz factors that safely ignore considerations such as marketplace pricing and target demographics. Students will generate buzz for a three-paneled OLED ereader that is powered by solar energy while acting as a tanning bed for the burgeoning tween market.

Continue reading Switched On: Developing a sense of rumor

Switched On: Developing a sense of rumor originally appeared on Engadget on Sat, 07 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.

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Switched On: Making book with ePUB
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.
The ePUB standard, developed by Adobe, allows consumers to purchase books at a variety of digital stores and use them on a wide range of compatible devices without the manufacturer having to explicitly support them. That may sound a bit like the PlaysForSure initiative that Microsoft tried mounting to challenge the iPod but ultimately shifted away from (at least for MP3 players) in favor of the Zune, but ePUB has a better shot than PlaysForSure did.

First, unlike PlaysForSure, which was playing catch-up to the already dominant iPod, ePUB is appearing relatively early in the market; it need not break anyone's "stranglehold." Second, after attracting the support of Sony, the format achieved a significant coup with the support of Barnes & Noble, which noted last week that it was "excited" to be supporting the format in its forthcoming Nook e-reader.

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Switched On: Making book with ePUB originally appeared on Engadget on Sun, 25 Oct 2009 12:30:00 EST. Please see our terms for use of feeds.

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