Posts Tagged ‘pureness’

Sony Ericsson Xperia Pureness hands-on

Posted by: Gadget Boy in Gadget News, Technology on December 30th, 2009

Occasionally, a phone exists simply because it can. Not because it's powerful; not because it offers amazing bang for the buck; not because the manufacturer negotiated some lucrative exclusivity agreement with a major carrier, and certainly not because it's introducing some groundbreaking new smartphone operating system. Yeah -- not even Sony Ericsson is attempting to frame or formulate a legitimate business case for the sinfully hedonistic Xperia Pureness, because they don't have to. One look at that wild transparent display and you'll either be smitten or confused and dismayed by the $1,000 sticker price. It's that simple.

Anyhow, we've just taken delivery of a Pureness today and have had a few fleeting moments to check it out. If it weren't for the screen, you'd be looking at a $30 prepaid candybar here -- you don't have a camera, a high-res display, or any sexy metal or soft-touch bits to give the phone a premium feel. The UI is about the simplest possible incarnation of Sony Ericsson's typical dumbphone platform, owing largely to the fact that the display's just grayscale; you've got an FM radio (with a headset attached) and a basic music player and browser, but if you're in North America, don't expect any 3G.

That said, seriously, look at that shot we took up there: the display is insane. We can't quite get over it -- it's the ultimate conversation piece. Motorola Aura owners looking for a fresh way to draw a crowd might look at this as their next purchase, but if you're looking to do anything but talk (and occasionally browse an eerily translucent version of Engadget), make no mistake, this isn't your phone. Did we mention we want one really, really badly?

Gallery: Sony Ericsson Xperia Pureness hands-on

Sony Ericsson Xperia Pureness hands-on originally appeared on Engadget on Wed, 30 Dec 2009 13:00:00 EST. Please see our terms for use of feeds.

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Sony Ericsson Xperia Pureness in the US

Posted by: Gadget Boy in Gadget News, Technology on December 17th, 2009

xperia-pureness Folks living Stateside have plenty of cellphone options to choose from, that’s for sure. Well, with a myriad of cellphone operators as well as handsets available, one is spoilt for choice, and it doesn’t help that Sony Ericsson has just released their Xperia Pureness in this part of the world – touted to be the first handset in the world that comes with a transparent liquid crystal LCD screen. Not only that, it also boasts ground-breaking miniaturization technology in the battery, memory card and antenna for one truly jaw-dropping handheld. Folks living in the US can pick this up via Saks Fifth Avenue online (www.saks.com) and Sony VIP Shopping Service. Just make sure that you have at least a grand in your bank account to spare, considering the Sony Ericsson Xperia Pureness retails for $990.

The Xperia Pureness has a rather aloof marketing presentation, where it is touted to offer “an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions – Talk. Text. Time.” We’re not too sure just how alternative your lifestyle is going to get apart from obtaining envious glances all around whenever you pull the Xperia Pureness out of your pocket, but hopefully Sony Ericsson will get its basics right – which are, talk and text. Aesthetically, this phone is extremely appealing, boasting hidden keys that light up only when touched, coupled with subtle illumination to indicate call and message notification.

Apart from that, you know you’re living it up when the new Sony Ericsson Xperia Pureness comes with the Pureness concierge service. This is the only truly localized global concierge service in the world, where members are supported from all walks of life via a 24 hour service in cities globally for virtually any kind of need. It does make us wonder just how much lazier one has gotten over the years. True, technology has made life more efficient, but we’re not using the saved time to attend to other more important things, instead of just looking around for opportunities to do more.

Press Release

Introducing Foolish Gadgets because not all gadgets are cool

[ Sony Ericsson Xperia Pureness in the US copyright by Coolest Gadgets ]

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Xperia Pureness available now – includes concierge service, avarice

Posted by: Gadget Boy in Gadget News, Technology on December 14th, 2009

Great news for the disposable income crowd: The Sony Ericsson Xperia Pureness is finally available online through Saks Fifth Avenue — and it can be yours for a mere $990. According to some seriously high-minded PR, the sleek and feature-poor handset “represents an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions.” You see, this bad boy “is not simply about a phone; it is about opening a debate about people’s relationship with technology in a complex world.” Got that? In case you’re still not sold, did we mention that the purchase price includes a concierge service? Although we don’t know for sure, it’s probably not a leap to assume that this “concierge” is a help desk employee somewhere who could feed his village for a month with the grand you dropped on a cell phone. PR after the break.

Continue reading Xperia Pureness available now – includes concierge service, avarice

Xperia Pureness available now – includes concierge service, avarice originally appeared on Engadget on Mon, 14 Dec 2009 11:57:00 EST. Please see our terms for use of feeds.

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Xperia Pureness 2 In Development With Even Fewer Features [Cellphones]

Posted by: Gadget Boy in Gadget News on November 24th, 2009

Electricpig got word that a second gen Xperia Pureness is in the works. But believe it or not, the designers actually want to cut down on the phone's functionality, even referencing "removing the keys." [Electricpig]

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Sony Ericsson Pureness hands-on: Pacman edition

Posted by: Gadget Boy in Gadget News on November 20th, 2009

We've seen it out and about, but at last we got a chance to actually play with Sony Ericsson's tribute to impractical style: the Pureness. As it turns out, using the device is just about as pointless as it seems. You can always just barely make out what's happening on the semi-translucent monochrome screen, and we found ourselves constantly shifting our angle and backdrop to improve readability. The capabilities of the phone should come as no surprise to anyone who's used a Sony Ericsson Java-happy dumbphone in the past, and the handset also has that wild variety of face buttons that are typical on a SE handset. Up top, with the d-pad flush on the face, things start to get crowded, but overall the phone is pretty usable tactile-wise. The meaty numeric pad should be a boon to a T9 afficianado, and we even managed to play a game of Pacman on the handset. Overall the materials used are nice and XPERIA-ey, but the most overt luxury item here is the block of glass that serves as the screen. In the US the phone will be sold unlocked at the Saks online store -- obviously courting the fashion-concious consumer it's built for -- but there's still no word on a US pricetag. Check out some video after the break.

Gallery: Sony Ericsson Pureness hands-on

Continue reading Sony Ericsson Pureness hands-on: Pacman edition

Sony Ericsson Pureness hands-on: Pacman edition originally appeared on Engadget on Fri, 20 Nov 2009 09:52:00 EST. Please see our terms for use of feeds.

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Xperia Pureness unboxed, performs for the camera (video)

Posted by: Gadget Boy in Gadget News on October 30th, 2009

As you are no doubt well aware, the launch date for the Xperia Pureness is looming. If you've been dying for a closer look, you're in luck: the fashion icons over at MobileBurn have got their hands on one and have been kind enough to make us a short film of the reveal. At first blush, the phone doesn't look any less impressive than it did in the shots and video we've seen before. There doesn't appear to be any hint of a keypad before the thing when shut off, although that obviously changes once it's powered on. As far as that transparent glass display goes, we can tell from here that it's not likely to be visible in direct (or even some indirect) sunlight -- but since you're a jet-setting nightclub habitue' who hasn't been outside in the daylight in four years that probably shouldn't bother you much. The UI is pretty much standard for an SE feature phone, and the battery is not removable. The price? Looks like it will run you a healthy £530 (about $875). Still interested? Peep the video in action after the break.

Continue reading Xperia Pureness unboxed, performs for the camera (video)

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Xperia Pureness unboxed, performs for the camera (video) originally appeared on Engadget on Fri, 30 Oct 2009 15:33:00 EST. Please see our terms for use of feeds.

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Sony Ericsson’s £530 Pureness is ‘iconic’ not ironic

Posted by: Gadget Boy in Gadget News on September 15th, 2009

There's nothing typical about Sony Ericsson's Pureness handset so why should details about its launch differ? Brand Republic, a magazine focused on advertising, quotes Sony Ericsson's director of marketing, Cathy Davies, saying that the low-spec'd (said to lack GPS, camera, WiFi, and gasp, a touchscreen) candybar with translucent display will go on sale in November for £530 at Selfridges and "design museum shops." And if it wasn't already clear (get it?), SE says that it's positioning the device as "an iconic niche product, not mass-market." In other words, Harrods shoppers need not apply.

[Via Techradar]

Filed under: Cellphones

Sony Ericsson's £530 Pureness is 'iconic' not ironic originally appeared on Engadget on Tue, 15 Sep 2009 07:57:00 EST. Please see our terms for use of feeds.

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Video: Sony Ericsson’s Pureness haunts the breathless wilds of Translutania

Posted by: Gadget Boy in Gadget News on September 8th, 2009

True, you can barely read the transparent display when viewed against a white background. But Sony Ericsson's XPERIA Pureness is quite possibly the most coveted handset on Earth. Impractical? Yes. Awesome? Most definitely. Proof that phones don't have to be touchscreen slates or even integrate a camera, GPS, or WiFi to be worthy of consumer lust.

Continue reading Video: Sony Ericsson's Pureness haunts the breathless wilds of Translutania

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Video: Sony Ericsson's Pureness haunts the breathless wilds of Translutania originally appeared on Engadget on Tue, 08 Sep 2009 06:34:00 EST. Please see our terms for use of feeds.

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The Xperia Pureness Is Just Several Steps from Invisible [Cellphones]

Posted by: Gadget Boy in Gadget News on September 3rd, 2009

Points for being different, I guess. Sony Ericsson's Xperia Pureness spruces up an otherwise ordinary phone with an extraordinary, clear LCD.

We have no details other than its "talk, text, time" theme and what we can('t) see: the Xperia is a no-frills candybar with a transparent, monochrome LCD screen.

You'll notice that in the video, the black buttons aren't even labeled with numbers. I actually prefer this absurdly minimal design to the still product render, however impractical, as it takes a phone designed purely to be striking and makes it even more striking.

The Pureness will be available in unspecified but select cities this November. And while I can resist the gimmick this time around, the first 100% transparent phone, no matter how crappy it may be, will be rewarded with my highly sought $300 with 2-year contract. [Sony Ericsson via unwired view via MobileCrunch]

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Video: Xperia Pureness (codename Kiki) announced

Posted by: Gadget Boy in Gadget News on September 3rd, 2009

Xperia Pureness -- the phone formerly known as Kiki -- reared its head today, mostly in the form of press shots of stylish people who demand stylish handsets. Don't have any tech details yet, but we do know that it's a fine example of Sony Ericsson's new "brand direction," which -- as we heard yesterday -- can be summed up succinctly (and a bit nauseously) as "make.believe." Right. What we do know, however, is that it will be officially launched in November 2009 "through selected retail distribution channels in key cities around the world," that the company wants us to approach this as "a work of art rather than technology," and that the company hoped to "sculpt an object of design that reflected the purity of water and a sense of calmness when not in use." Just what we needed! We're sure Frank Lloyd Wright would approve -- you know, if only he hadn't died fifty years ago. See for yourself in the video after the break.

Gallery: Xperia Pureness (codename Kiki) announced