Teased a month ago with the SL80, LG's dropped price and release details on its prettiest LED TV, the "seamless" 1.15-inch thin (about two iPhones thick) SL90: $2100 for the 42-inch model, and $2700 for the 47-incher, out this fall.

LG ELECTRONICS BREAKS BARRIERS IN HOME ENTERTAINMENT

WITH SEAMLESS PANEL LCD HDTVs, LED BY STUNNING NEW LED MODELS

Sleek SL Series Models Couple Advanced Display Technology, Single-Panel Design

ATLANTA, Sept. 9, 2009 – Breaking barriers in home entertainment, LG Electronics today introduced a "Full HD" LED LCD HDTV – that looks almost as thin as the single sheet of glass it resembles.

Introduced for the U.S. market here this week at the Custom Electronic Design and Installation Association (CEDIA) EXPO 2009 (Booth #2623), the new 47- and 42-inch class* SL90 series HDTVs feature LED lighting and other display technologies developed by LG Electronics.

"LG continues to break barriers in design and technology with its stylish high-definition televisions, like our SL80 and 90 series," said Peter Reiner, senior vice president, marketing, LG Electronics USA, Inc. "These new ultra-slim series of LCD HDTVs position LG at the forefront of providing a new entertainment experience to consumers – one that focuses as much on design as it does on creating a more immersive home entertainment experience."

Unlike conventional LCD TVs, where the panel is recessed slightly within a thick plastic frame, LG's new series of LCD HDTVs use a single-layer design and narrow bezel to create these stunning sets, designed to maximize the viewing experience as well as enhancing the home interior.

LG uses a special film lamination technology for better color tuning, gradation and reduction of glare – all in a sleek, minimalist package. The lamination process completes the flat surface, virtually eliminating the visible line between the screen and the bezel when the set is turned off.

LG's latest masterpiece, the SL90 series, sports a depth of just 1.15 inches, making it a beautiful window into a new world of home entertainment, according to Reiner. "Inside its glossy enclosure, LG's SL90 hides technology that produces a great picture and makes every program and movie even more entertaining," he said.

For example, the LED LCD screen helps produce an extremely high dynamic contrast ratio of 3,000,000:1 for truer blacks and finer gradations between grays. An additional benefit of the film lamination process is to provide anti-glare properties to the screen, reducing distracting reflections and to help ensure that everyone in the room has a cinema-quality experience.

The SL90 series also incorporates advanced display and calibration options, providing home theater enthusiasts and custom installers a sleek new approach to home entertainment. With TruMotion 120Hz technology, the SL90 reduces motion blur and creates more natural looking images for a better viewing experience. By responding quickly to color changes, LG's 120Hz technology provides superior picture quality at different viewing angles.

The SL90 series will be available later this Fall in 47- and 42-inch class* screen sizes at manufacturer's suggested retail prices of $2,599 and $2,099 respectively.

Expansive Entertainment Options

Also on display at CEDIA Expo this week is LG's SL80 series of LCD HDTVs, which shares a similar stunning single-layer design with the SL90, using a sleek edge-to-edge panel of glass over a slim bezel. This design makes the screen and bezel appear to blend seamlessly together.

"The SL80, with its slim style boasts a depth of just a mere 1.8 inches. The combination of this unique design with slim depth makes the screen appear larger and helps draw viewers in, for a more engaging viewing experience," Reiner explained.

The SL80 boasts TruMotion 240Hz technology to improve motion picture response time so consumers experience a smoother, more natural picture during fast-action scenes. Additionally, LG's anti-glare filter on both the SL80 and SL90 reduces glare to provide a more pleasant viewing experience even in brightly-lit rooms.

For a complete cinematic home experience, the SL80 has a dynamic contrast ratio of 150,000:1 for amazing clarity and color detail. The SL80 series utilizes slim CCFL technology to achieve its dramatically thin profile. Delivering a compelling visual experience, the SL80 series is less than 1.8 inches thick at its slimmest point.

The SL80 series is available now in 42-, 47-, and 55-inch class screen sizes* at MSRPs of $1,599, $1,899 and $2,799 respectively.

Advanced Calibration Options

For easy, self-calibration, the SL80 and SL90 both include LG's Picture Wizard technology. Picture Wizard provides consumers with on-screen reference points for key picture quality elements, such as black level, color, tint, sharpness and backlight levels. Now, consumers have the ability to calibrate their LG HDTV with an easy-to-use calibration process that takes the guesswork out of picture adjustments and eliminates the need to purchase separate calibration tools.

For consumers looking for advanced calibration, the SL series offers ISFccc calibration options to deliver superior picture quality to more closely represent what filmmakers intended viewers to see. Using the LG Expert Mode, an ISF-certified technician professionally calibrates the HDTV using ISF parameters based upon individual home theater environments and ambient lighting.

Once calibrated to the optimal setting, the calibrations are saved as ISF "Day" and ISF "Night" modes. With ISFccc, LG offers a superior 10-point white balance calibration capability, providing an extra level of precision for gray scale calibration for a more uniform picture.

Smart Energy Savings

As with all of LG's 2009 HDTVs, the SL90 and SL80 models feature Smart Energy Savings technology. These new sets meet the newest Energy Star® 3.0 ratings and come equipped with Intelligent Sensor, which senses the ambient light in the room and adjusts color and brightness accordingly and can also save energy. Additionally, a mechanical on/off switch eliminates standby power consumption completely, if desired.

[LG]