Posts Tagged ‘Advertising’

Dell pulls ads from Jersey Shore, calls show ‘derogatony’ (video)

Posted by: Gadget Boy in Gadget News, Technology on December 22nd, 2009

Its seems that casual TV viewers and large corporations handle Schadenfreude very differently. While MTV’s Jersey Shore has been a constant source of amusement for at least one Engadget editor, TMZ (our other favorite tech site) reports that Dell has joined a growing list of advertisers that are backing away from the reality series. In fact, a company spokesman (with a less jaded view of humanity than us) has gone on record stating that Dell doesn’t “condone or support ethnic bashing in any form.” And neither do we, of course — but we do love a good laugh. Jenni “Jwoww” Farley is unavailable for comment.

Continue reading Dell pulls ads from Jersey Shore, calls show ‘derogatony’ (video)

Dell pulls ads from Jersey Shore, calls show ‘derogatony’ (video) originally appeared on Engadget on Tue, 22 Dec 2009 11:11:00 EST. Please see our terms for use of feeds.

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Advertising, boycott, dell, jersey shore, JerseyShore, pulled

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How Will We Look Back On Today’s Gadget Ads? [Advertising]

Posted by: Gadget Boy in Gadget News, Technology on December 18th, 2009

Looking back at vintage advertising can be a sociological horrorshow. It could never be printed now. But it also seems inevitable that some of today's tech ads will eventually seem utterly backwards, too. The question is, which ones?

I'm not talking about obvious screwups like Microsoft whitewashing their Polish advertising campaign (which they apologized for), or Intel's obviously unfortunate—but probably accidental—Core 2 Duo campaign. I'm talking about ads that never got pulled, never prompted an apology, and that, to most people, probably seem harmless. Who, dear readers, will be the 1949 GE of 2060? And for what? Racism? Sexism? Some as-of-yet-unnoticed *ism? Am I oversimplifying what constitutes progress? Difficult questions!

More to the point, will my kids watch these PSP ads in history class, come home, and ask me why I was such a terrible human, back in 2009?

'Cause I'm thinking yes. Post your best guesses in the comments, about, you know, the future. [CopyRanter]

Advertising, Gadget ads, ge, Marketing, Nsfw, PSP, Racism, Sony, The Future, Woops

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Marks & Spencer exclusive netbook offers lots of hyperbole, little substance

Posted by: Gadget Boy in Gadget News, Technology on December 18th, 2009

The status quo for the netbook has not shifted much since the Eee PC took over the world, but now Marks & Spencer has come along to revolutionize the segment with the Elonex-sourced MSNB-2009. Delivered using the company's typically overstated advertising techniques, the machine is said to be "stylishly designed for life on the move," "both portable and powerful," and "style and sophistication" wrapped in a "glittery high-gloss finish." What's inside is rather less sparkly, the same 'ol 1.6GHz Atom and 160GB HDD configuration that put us to sleep years ago. M&S calls this "an aspirational laptop for the modern lifestyle" and we totally agree: if you buy this you'll aspire to buy something better. Available now in three shocking colors for "only" £279 -- about $450.

Marks & Spencer exclusive netbook offers lots of hyperbole, little substance originally appeared on Engadget on Fri, 18 Dec 2009 10:06:00 EST. Please see our terms for use of feeds.

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Advertising, Elonex, marks spencer, marks spencer MSNB-2009, MarksSpencer, MarksSpencerMsnb-2009, MS, msnb-2009, netbook

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Chevy Volt gets its own song and dance, humanity weeps aloud

Posted by: Gadget Boy in Gadget News, Technology on December 14th, 2009

And you honestly thought you'd see a decent return-on-investment from bailing these guys out.

Continue reading Chevy Volt gets its own song and dance, humanity weeps aloud

Chevy Volt gets its own song and dance, humanity weeps aloud originally appeared on Engadget on Mon, 14 Dec 2009 18:22:00 EST. Please see our terms for use of feeds.

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Autoblog | source

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ad, advertisement, Advertising, awesomeness, AwfulTruth, chevrolet volt, ChevroletVolt, chevy, chevy volt, ChevyVolt, general motors, GeneralMotors, gm, Marketing, sales, vista, Voltron

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Gigabyte’s M1305 ad campaign says docking a laptop is like picking your nose

Posted by: Gadget Boy in Gadget News, Technology on December 9th, 2009

External graphics cards may well be a rarity these days, but we're not sure if this simple fact justifies the launch of a grotesque and debatably heinous ad campaign. As you can so clearly see above, Gigabyte disagrees. In order to promote its Taiwanese M1305 CULV laptop cum external graphics card dock (housing an NVIDIA GeForce GT220 desktop VGA card), it released posters featuring a disoriented person poking his / her nose, each of which were presumably in the process of "doing some soul searching." Curious as to what these ads actually say? "How good is an expansion dock with integrated graphics card? Plug in a Gigabyte laptop and you'll find out!" Thanks, but no thanks Gigabyte -- we're currently preoccupied with flushing our memories of this visual disturbance you've just forced upon us.

Psst... two more posters after the break for extra raunchiness!

[Thanks, TheLostSwede]

Continue reading Gigabyte's M1305 ad campaign says docking a laptop is like picking your nose

Gigabyte's M1305 ad campaign says docking a laptop is like picking your nose originally appeared on Engadget on Wed, 09 Dec 2009 16:05:00 EST. Please see our terms for use of feeds.

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ad, ad campaign, AdCampaign, advertisement, Advertising, campaign, external gpu, external graphics card, ExternalGpu, ExternalGraphicsCard, geforece gt220, GeforeceGt220, gigabyte, gigabyte m1305, Gross, gt220, laptop, m1305, Marketing, nose picking, Notebook, nvidia, nvidia geforce gt220, nvidia gt220, NvidiaGeforceGt220, NvidiaGt220, Taiwan

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Latest AT&T spot calls Verizon’s 3G network a headless, sluggish wannabe

Posted by: Gadget Boy in Gadget News on December 6th, 2009

We hate to point out the obvious, but it really seems that the marketing gurus at AT&T have this all wrong. Look guys -- no one's debating that AT&T's 3G isn't the fastest where available. We even saw as much ourselves. But Verizon's recent slew of ads have been calling out the size of your 3G network, which you absolutely can't argue is incredibly small when placed next to red-tinted competition. That said, AT&T is still fighting a battle to which no one has challenged it by employing the admittedly quirky Luke Wilson to show off just how much faster his favorite network can download a JPEG of himself compared to VZW. We've got to say that the results are fairly hilarious, but frankly, we would've rather seen that huge ad buy go towards a few more 3G towers here in the US of A. Vid's after the break, per usual.

Continue reading Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe

Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe originally appeared on Engadget on Sun, 06 Dec 2009 08:56:00 EST. Please see our terms for use of feeds.

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CNET |

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3G, ad, advertisement, Advertising, At&t, bickering, commercial, fight, fighting, luke wilson, LukeWilson, speed, verizon, verizon wireless, verizona, VerizonWireless, video, vzw

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Verizon ad confirms Droid is a not-quite pretty ‘racehorse duct taped to a Scud missile’

Posted by: Gadget Boy in Gadget News on December 4th, 2009

There's something peculiar about Verizon's latest addition to its promotional Droid onslaught. Sure, we get the expected Mad Libs-esque hyperboles like "it rips through the web like a circular saw through a ripe banana," but other nods seem to indicate an acknowledgement that, well, it's not the prettiest of flagship phone princesses. "Should [a phone be] be a tiara-wearing digitally clueless beauty pageant queen?" (Wonder who that's a reference to.) Listen Verizon, trading "hairdo for can do" is great and all, but why can't we simply have both brains and beauty? Still, it's nice to know the fighting words haven't all but left the industry. See the ad for yourself after the break.

[Thanks to everyone who sent this in]

Continue reading Verizon ad confirms Droid is a not-quite pretty 'racehorse duct taped to a Scud missile'

Verizon ad confirms Droid is a not-quite pretty 'racehorse duct taped to a Scud missile' originally appeared on Engadget on Thu, 03 Dec 2009 21:08:00 EST. Please see our terms for use of feeds.

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ad, Ads, Advertising, Beauty, commercial, droid pretty, DroidPretty, iPhone, market, Marketing, pretty, verizon

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Verizon ad confirms Droid is a not-quite pretty ‘racehorse duct taped to a Scud missile’

Posted by: Gadget Boy in Gadget News on December 4th, 2009

Continue reading Verizon ad confirms Droid is a not-quite pretty 'racehorse duct taped to a Scud missile'

Verizon ad confirms Droid is a not-quite pretty 'racehorse duct taped to a Scud missile' originally appeared on Engadget on Thu, 03 Dec 2009 21:08:00 EST. Please see our terms for use of feeds.

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YouTube | Email this | Comments

ad, Ads, Advertising, Beauty, commercial, droid pretty, DroidPretty, iPhone, market, Marketing, pretty, verizon

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USB Inserts bring ads into the print age and back again… or something

Posted by: Gadget Boy in Gadget News on November 30th, 2009

Be honest: you really want to crack open a magazine and find one of these paper-thin USB key ads, right? No? Well... here's the thing. We really think this is a cool concept -- made to order, super slim, die cut USB drives that can be tucked in the pages of a newspaper or magazine (if you know what those are) -- with whatever content a company wants to throw on there. However, we're also not really sure the inserts would be compelling enough for us to ever consider loading up whatever content was on it. Regardless, that phone on the right sure seems to be familiar...

USB Inserts bring ads into the print age and back again... or something originally appeared on Engadget on Mon, 30 Nov 2009 14:04:00 EST. Please see our terms for use of feeds.

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Uber Gizmo | source

USB Insert | Email this | Comments

ad, Ads, Advertising, concept, concepts, paper, usb, usb stick, UsbStick

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Verizon Whines About Sprint’s “Most Dependable” Claims [Advertising]

Posted by: Gadget Boy in Gadget News on November 25th, 2009

Apparently Verizon has gotten cocky after its court victory over AT&T and decided it wants an encore. This time the wireless provider is playing the bully as it demands that Sprint cease claiming that it's "America's most dependable 3G network."

Sprint isn't giving in to the request and is proceeded to argue independent test results. I quite frankly don't care whether they give in, keep the claim, or change it to say that they're the best thing since sliced bread. I just want reliable service and calls that actually go through. [Electronista]