Daniel Pink has built a career by predicting that the future belongs to right-brained types.
According to Pink, right-brainers find it easy to “detect patterns and opportunities, craft a satisfying narrative and come up with inventions the world didn't know it was missing”.
Pink – a lawyer who is happy that he chose to write books rather than practise law – reckons that these qualities are becoming more desirable in the developed world for a number of reasons. Among them: offshoring, automation and our yearning for meaning amid material glut. The rise of social media and P2P fits snugly with Pink’s prescription, too.
But every rule has its exceptions. Notably, the future of advertising has started to feel distinctly left-brained.
