Typical trade show interiors are far from a pinnacle of design innovation. But Swarovski's presence at last year's BaselWorld Watch and Jewellery Show took a bold stance against the restrictive geometry and sensory limitations of tent construction. The Ambient Gem pavilion, designed by Vienna-based studio Veech Media Architecture, was a multi-layer, multimedia experiment that won VMA the Gold in the Corporate Architecture category of this week's International Forum Communication Design Awards.
