Christmas will come early for two incredibly lucky young people from the UK as Sony Ericsson, Official Mobile Handset of the 2010 FIFA World Cup™ is, today, launching a competition to enable them to become 2010 FIFA World Cup™ Flag Bearers.

Live the dream together – Football enthusiast families across the UK will be able to enter their child into the free draw by logging onto www.sonyericsson.com/extraman and completing a very simple task. If you and your child love football then this is the competition for you!

This incredible opportunity for 10-16 year old girls and boys will see them, and a parent, travel to the home of the 2010 FIFA World Cup™ in South Africa. Each child and parent will receive free flights, stunning hotel accommodation plus a ticket for the parent to watch their child take to the field alongside some of the world’s greatest football stars.

To ensure your entry is counted for this once in a lifetime prize, we must receive your details via www.sonyericsson.com/extraman by 19th December (by 23.59 hours GMT).

Dave Hilton, Head of Marketing at Sony Ericsson says, “The 2010 FIFA World Cup™ will be such an incredible spectacle. We’re delighted to be able to offer two young people from the UK the opportunity to become a 2010 FIFA World Cup™ Flag Bearer and join in the celebrations in South Africa. I’m sure this will truly be the best Christmas present for any young football fan. I wish everyone the best of luck with the competition.”

For more information, to enter or to read the terms & conditions, visit www.sonyericsson.com/extraman

Sony Ericsson is uniquely placed to be a champion of football fans worldwide. Mobile communications is an integral part of the fan experience – whether watching in the stadium, at home or at a fan park, fans bring their handsets with them. Sony Ericsson will use its football partnership and expertise in mobile phone entertainment to energise and innovate the experience of consumers around the globe.

Sony Ericsson is the Official Mobile Handset of the 2010 FIFA World Cup™, which arose through Sony Corporation, as the Digital Life Partner of FIFA.

Sony Ericsson agreed to sub-license the category from Sony Corporation and the agreement includes all FIFA events until 2010 including the 2010 FIFA World Cup™ in South Africa. The Digital Life category includes mobile handsets as well as consumer electronics, professional and broadcast AV and other equipment, personal computers, movies, music and gaming.